T.O.P.™ & A.S.M.™ | Transform Your Sales Organization

The Reality Check

Most Sales Teams Are Leaving
Millions on the Table

Industry data shows that the average B2B win rate hovers around 20%.
That means 80% of qualified, real deal opportunities
are slipping through the cracks.
The question isn't whether your team is working hard.
It's whether they have the right tools.

Deals Stall at the
Finish Line

Prospects go silent after promising conversations. Without the psychological tools to maintain momentum, opportunities die in the pipeline.

Teams Sell Features, Not Value

When reps lead with product specs instead of business outcomes, buyers default to price comparison — and you lose on margins every time.

Objections Derail Conversations

Instead of anticipating resistance, reps react defensively — breaking rapport and handing control to the buyer.

Winning the Split Second

The first 50 milliseconds decide the outcome — and your team doesn't train for it. The human brain makes trust decisions before logic ever enters the room.

The Persuasion Framework

T.O.P.™ - Tools Of Persuasion

What separates good salespeople from great ones?
It's not charisma — it's understanding how the human brain makes decisions.
T.O.P.™ merges cognitive science, neuro-linguistic programming, and field-tested strategy into a repeatable system for winning the mental game of negotiation.

T.O.P.™ Methodology — Neuro, Language, Negotiation, Non-Verbal

Persuasion: The Foundation

Build instant trust and rapport. Master the psychological principles that guide decisions and drive action — before your competitor even gets a meeting.

Trust & Rapport Engineering
Decision Guiding Frameworks
Action-Driving Techniques

Communication Mastery

Words have power — but only the right words, spoken the right way. Learn influential techniques, "Magic Words," hypnotic writing patterns, and the art of planting ideas that prospects believe are their own.

Power Talk & Magic Words
Hypnotic Writing Patterns
StorySelling Methodology

Negotiation Mastery

HBS-certified techniques meet real-world execution. Gain the upper hand through value-based negotiation, objection handling that actually works, and leverage strategies that protect your margins.

Value-Based Negotiation
Objection Neutralization
Embedded Commands & Leverage

Decode the Unspoken

Over 70% of communication is non-verbal. Learn to read body language, detect deception through cold reading, and leverage non-verbal cues to stay three steps ahead in every conversation.

Body Language Mastery
Cold Reading Techniques
Lie Detection & Truth Unveiling

"T.O.P.™ equips teams with a 'Mentalist' approach —
decoding prospect behavior to accelerate the path to 'Yes' while focusing on the solution's value."

Scientifically Validated. Battle-Tested. Engineered to drive significant Success & Growth

The Revenue Engine

A.S.M.™ - Agile Sales Machine

Persuasion skills without a system are like a Ferrari without a road.
A.S.M.™ constructs the holistic, end-to-end sales infrastructure that transforms strangers into advocates — with full visibility, agility, and measurable results at every stage.

The Silo Problem A.S.M.™ Eliminates

Marketing generates leads that sales can't close. Sales makes promises that CS can't keep. The revenue engine runs on friction, not flow. A.S.M.™ breaks these silos — creating a unified revenue operation where every team rows in the same direction.

01

Intelligent Lead Generation

Market research, persona mapping, campaign strategy, and multi-channel demand generation — engineered to fill your pipeline with qualified opportunities, not just names.

02

Agile Sales Execution

Sprint-based sales cycles with real-time tracking, A/B testing, and continuous optimization. Modular processes that adapt to each deal's unique dynamics while maintaining full pipeline visibility.

03

Cross-Department Synergy

Break the silos between marketing, sales, product, and customer success.
A.S.M.™ creates a unified revenue operation where every team rows in the same direction.

04

Data-Driven Decision Making

Custom dashboards and KPIs give leaders a real-time view of performance.
Identify bottlenecks, forecast accurately, and act on data — not gut feelings.

05

Team Empowerment & Coaching

Beyond processes and tools, A.S.M.™ includes hands-on training for Sales Executives, SDRs, and Pre-sale teams — driving immediate improvement in persuasion, negotiation, and closing skills.

Revenue Surge

Higher conversion rates and streamlined processes drive measurable top-line growth

Shorter Sales Cycles

Modular sprint-based process cuts time-to-close and improves win rates significantly

Improved ROI

Optimized resources, focused lead-gen, and reduced marketing waste maximize investment return

From Strangers to Advocates

Full customer journey management turns one-time buyers into loyal, referring champions

Proven Track Record

Trusted by Industry Leaders Worldwide

From global enterprises to high-growth startups, organizations across industries have transformed their sales performance using these methodologies.

"

Alon Laor helped QualityLine structuring a digital sales machine. Alon is highly professional and a guru in his domain. He is a consultant however he engages with the company with all his heart. I warmly recommend enjoying Alon's services.

Dr. Eyal Kaufman CEO, QualityLine — Client

"

I had the privilege to first compete with Alon and then report to him. Alon has amazing capabilities to close the deal and a unique and excellent way to lead and manage his team, getting the maximum out of the people reporting to him.

Philippe Goldman Chief Executive Officer

"

Alon is one of the most talented senior sales managers I ever met. Open minded, multicultural, professional. Not only is he a Senior Sales Executive second to none — he manages himself and his team exemplary.

Markus S. Pfirrmann Executive Business and Sales Consultant

"

He knows the importance to create a strong process of Sales. A great man with a sharp view — I had the pleasure of being mentored by Alon and I really hope to work with him in the future!

Marianna Chillau President 4eCom | LinkedIn Top Voices Italy

"

A professional sales Director with in-depth understanding of the sales processes' drivers and excellent management skills — enabling him to lead his team to reach and exceed aggressive targets on a consistent and repetitive basis.

Guy Alter Business Development and Sales Executive

"

Alon's management style is a solid mix of innovative and methodical. He can quickly develop a high-level creative idea, make it practical and implement it — and he demonstrated integrity while commanding respect from his team and HQ alike.

Georges Remboulis Independent Advisor — ex-Digital Equipment Corp / Cisco

HBS Negotiation Mastery

$100M+ in Annual Sales

30+ Years in B2B Leadership

Master Practitioner of NLP

The Expert Behind the Method

Alon Laor

Strategic Revenue Architect | Global Sales Executive | Negotiation Master

Alon Laor has spent 30 years closing deals that other people couldn't. As an executive sales leader at companies including Coralogix, Orca, Panaya, CPQ/HP and Sisense, he's personally driven over $100M in annual sales and led teams through successful exits and an IPO.

But the story he tells is older than any of that. Before sales, there were horses. Years of training young horses taught Alon something that no MBA program teaches: how to apply pressure and release in a way the other side never feels as pressure at all. That principle — the heart of his T.O.P. methodology — is what separates persuasion from pushing, and what makes buyers feel they decided to say yes.

He holds an MBA and a Negotiation Mastery certificate from Harvard Business School, is a Master Practitioner of NLP and Sleight-of-Mouth, and speaks English, Hebrew, and French. He has been volunteering at Gvahim for over 15 years — helping immigrant professionals rebuild their careers in Israel. He works with hi-tech CEOs, CROs, and founders who know their pipeline is leaking deals they should be winning — and who are ready to fix it at the system level.

Leadership roles at:

CPQ/HP Infosys Comverse Sisense Coralogix Panaya ORCA

FREE DOWNLOAD

What Would It Mean for Your Team to Close
30% More Deals This Quarter?

Download the exclusive strategy guide — and discover the exact sales methodology that has driven over $100M in annual sales. The psychological principles, negotiation frameworks, and communication patterns your team can deploy immediately.

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Your Competitors Are Closing Deals You Should Be Winning

Most Sales Teams Are Leaving Millions on the Table

Deals Stall at the Finish Line